so, i didn’t watch the infamous broadcast but i heard about it then saw some of the footage via youtube. i think it’s interesting how some of the legions of people out there fussing about kanye west’s outburst the most, are largely some of the same people, most vocally promoting these swaggerific ideals on other days. and what’s swagger anyway? but a kind of aggro ego on steroids, masquerading as superficial threads, or “stacks” or the ‘way one carries one’s self.’ swagger (as we know it now) is NOT ever just confidence, which can be quietly internal–this is external and show-offy. it’s oftentimes a kind of corrupted self indulgence and self-absorption too. and worst of all, you can never have too much of it either—allegedly (when realistically you totally can).
swagger is ego dressed up as something and too many people are erroneously proposing it to be some enviable quality all over the place. it revolves around your view of how the world [people, friends, so-called “haters” etc.] views YOU. it’s brash. it’s cocky. and lauded. and for the possessor, probably eats away at certain other constructive ideals like a hungry catepillar—i’d imagine. you can’t have your swagger on high AND be self-reflective at the same time. then when you add some henny into the mix–well, for some folks, it’s a wrap. i mean, people are acting like it’s just kanye but truly, there’s a culture of ego that is popular everywhere you look. since unchecked swagger is so widely promoted in hip hop culture and other kinds of lifestyles: why are people surprised? and suddenly aghast all of a sudden?
or are they?
there are some aspects of contemporary pop and hip hop culture that desperately need new vocabulary and new frames through which to view and understand the world. because the ones they’re working with are sort of problematic to say the least. of course, this being america and kanye being black AND a rapper and taylor swift being who she is, it’s no surprise then that the racial element is being gleefully thrown into the mix by certain kinds of people on top of everything else. he is a product of his industry and american culture, no doubt (among other factors). everyone should just calm down—they’ll both be fine. kanye’s a resilient dude. and maybe ms. swift, upon seeing what happens when the eternally cranked up morning swag goes woefully awry— will surely hop out of her own bed in the morning, with way better things to do. [<— in case you missed this reference entirely, this here unfortunately, is how you turn your swag on and up.]